Business Chronology //

Empire Property Group

Consulting Art Director

• Art directed and designed integrated, strategic advertising and marketing campaigns, print collateral, web interfaces, by collaborating with director of operations, copywriters and strategy team, to develop concepts for a portfolio of five luxury apartment residences.
• Successfully directed and implemented all facets of corporate-identity project, including logo, advertisements, and website.

Sempra Energy

Senior Creative Services and Branding Advisor

• Manage and create all company photo shoots.
• Creative Services advisor for Agriculture and Trade Pro programs.
• Provide art direction on brochure photography shoots.
• Conceptualize and design sets for studio photography.
• Hire and oversee photography teams; scout photo shoot locations.
• Partner with marketing advisors to develop creative direction for each program.
• Create and maintain budgets; maintain relationships with vendors; handle contract negotiations and annual budget review process.

23andMe (A Google Company)

Consulting Senior Art Director

• Develop and design online banners and presentations for the marketing team.

Paul Mitchell Systems

Senior Art Director

• Created multiple package design directions and produced the final designs for various Paul Mitchell brands, such as Awapuhi and Tea Tree.
• Designed and executed catalogs, marketing collateral, advertisements, and promotional packages for the Paul Mitchell Curls and Prom campaign, and Make Headlines brochure.
• Delivered creative solutions that consistently met client deadlines.

cocodot (Ecommerce and Online Greeting Cards)

Art Director

• Visual and aesthetic steward of the brand vision. Responsible for the design of all content.
• Managed the company’s art department team of three designers.
• Led creative team and worked alongside editors and VP of Marketing to determine objectives, budget, styles and techniques for every project.
• Managed and oversaw redesigns, marketing materials, sales proposals, direct mail, website modules, e-newsletters, etc.
• Managed workflow to ensure deadlines were achieved.
• Led and mentored junior designers to help them perform and grow.
• Worked closely with web team and online director to continually evolve website and increase online activity, including emails, banners, online campaigns, etc.

People, Health and Rachael Ray Magazine

Consulting Art Director/Senior Designer

• Oversaw all aspects of design and implementation.
• Guided the marketing department in the development of “People Live”.
• Designed all collateral pieces from ads and signage, to mini-magazines and recaps for "People Live" multi-sponsored event.
• Researched and selected vendors, negotiated budgets, and created schedules.
• Produced creative solutions that maintained design integrity and met or surpassed quality standards on schedule and within budget.

Real Simple Magazine

Art Director

• Managed creative staff of five.
• Created brand extension book for marketing department.
• Directed designers in the creation of cookbooks and marketing collaterals.
• Designed media kit and sales sheets.
• Implemented designs for all media events.
• Directed all photo shoots.
• Designed event posters, bus and outdoor signage, facade design, logo, attraction graphics, flyers, invitations, t-shirts, auction catalogue, website pop-ups and website presentations to pitch to new and existing clients.

Time Inc. Consumer Marketing Promotions Department

Web Designer

Designed all websites and related materials for numerous Time Inc. magazines including: Fortune, Sports Illustrated, Time, Real Simple, InStyle, People, Money, Entertainment Weekly, People, People en Español, Cooking Light, Essence and Health magazine.

• Created websites, landing pages and front pages.
• Designed pop-ups, banners, buttons, emails, and order forms.
• Directed programmers regarding the functionality of the various websites.

Sports Illustrated Magazine

Assistant Art Director / Art Director special issues

• Demonstrated in-depth understanding of typography, photography, artwork selection, pre-press, proofing marks, and print production.
• Designed and implement branding and corporate identity graphics standards.
• Developed creative concepts for marketing and sales for the magazine.
• Created magazine layout designs by specifying illustrations and maps.
• Ensured that the layouts were produced in time to meet production schedule.
• Creative process skills learned, honed and perfected at the magazine led to winning multiple awards from the Society of Publication Design.