luisriveraportfolio™
P 310 657 4648 / C 347 831 3764
contact@luisriveraportfolio.com
Los Angeles is where I call home. After a successful career in New York City, I made the move to the West Coast to enjoy all that the City of Angeles has to offer. Currently working for the independent film studio IndieVest as Creative Director, I am responsible for the company's brand image and shaping all communications with their team of financiers and the general public.
My educational credentials reflect my talent, passion for design and work ethic. At Hunter College, I was on consistently on the Dean's list graduating with honors and at The Pratt Institute I graduated cum laude. My career experiences have honed my expertise in an extensive array of marketing venues from print advertising and direct mail pieces, to social media outlets and web design. I began my career in 1994 at Time Inc.'s Sports Illustrated, successfully completing 100s of issues, including their high profile Swimsuit and commemorative Michael Jordan issues. With this success, I was tasked with the challenge of redesigning some of Time Inc.'s signature web sites, such as People, Sports Illustrated and
Real Simple.
I was further challenged with Time Inc.'s CEO-led special project, Get Organized America, launched by Real Simple magazine. This star-studded sponsorship program featuring Sara Jessica Parker and Caroline Kennedy generated five days of morning news TV coverage. As the creative director for the program, I was responsible for leading the team on all of the visuals promoting this three day event in Central Park. In addition I created all the collateral pieces for the benefit dinner at the Time Warner Center, a fully integrated multimedia communications campaign (TV, radio, print, online, direct mail). I continued at Time Inc. with a series of special projects until making my way to the West Coast in 2009.
Resumé //
Education //
Pratt Institute, New York City
Masters in Communication Design
Honors; Cum Laude
Hunter College, New York City
B.A. Media and Studio Arts
Honors; Dean's List
1121 N La Cienega, Apt. 306
West Hollywood, CA 90069
P 310 657 4648 / C 347 831 3764 contact@luisriveraportfolio.com
Business Chronology //
IndieVest Pictures, IndieVest Securities and IndieVest Inc.
Freelance Creative Director 2008 to present.
People, People en Español, Health, Women's Health and EveryDay
with Rachel Ray magazine.
Freelance Art Director/Senior Designer 2005 to 2009.
- Guided the marketing department in the development of "People Live".
- Designed all collateral pieces from ads, signage, to mini-magazines and recaps for this multi-sponsored event.
- Managed production department.
- Preflight and prepared all files for outside vendors, approved proofs.
- Delegated and directed designers in the execution of various collateral material.
- In conjunction with project managers, created numerous marketing campaigns.
- Received, negotiated and implemented client feedback.
- Researched and selected vendors, negotiated budgets, and created schedules.
- Oversaw all aspects of design and implementation thereof.
- Produced creative solutions that maintained design integrity and met or surpassed quality standards. My design strategy achieved original, quality deliverables on schedule and within budget.
Real Simple Magazine
Art Director, 2004 to 2005
- Managed creative staff.
- Created brand extension book for marketing department.
- Directed designers in the creation of cookbooks, - brand extension.
- Designed media kit and sales sheets.
- Implemented designs for all media events.
- Designed public relations packages.
- Directed all photo shoots.
- Created a brand identity for (GONY) the largest fundraising event of its kind.
- Designed event posters, bus and outdoor signage, facade design, logo, attraction graphics, flyers, invitations, t-shirts, auction catalogue, website
pop-ups, website architecture and developed the website pages, sell sheets and sales presentations to pitch to new and existing clients. - Designed 100 page (GONY) re-cap book.
Time Inc. Consumer Marketing Promotions Department
Web Designer, 2000 to 2002
Designed all websites and related materials for numerous Time Inc. magazines including: Fortune, Sports Illustrated, Time, Real Simple, InStyle, People, Money, Entertainment Weekly, People, People en Español, Cooking Light, Essence and Health magazine.
- Created websites, landing pages and front pages.
- Designed pop-ups, banners, buttons, emails, and order forms.
- Directed programmers regarding the funcionality of the various websites.
- Led a team in the creation of direct mail marketing campaigns.
Sports Illustrated
Assistant Art Director, 1994-1999
Designed special projects and commemorative issues.
- The Swimsuit issue.
- The Michael Jordan commemorative issue.
- The Red Wings special issue.
Among dozens of other special projects.
Specialties //
Brand strategy + management
- Brand identity review
- Brand guideline review
- Brand value + positioning
- Website review + assessment
- Website analysis: user experience, SEO, design
- Website development
- Creative strategy + direction
Marketing strategy + management
- Marketing communications
(online + print) - Creative strategy + direction
- E-mail + interactive marketing
- Social media
- Events and community building
- Integrated marketing
- Advertising
- Direct mail and promotional campaign
- Budget analysis + management
- Marketing planning + scheduling
- Vendor outsourcing
- Creative outsourcing
Assessment & Analysis
- Creative processes
- Work flow + processes
- Project management
- Departmental structure and job descriptions
- Internal communication methods
- Staff management
- Short- and long-term goals and needs
Tactics
- Implementation of more up-to-date work processes
- Development of a linear project management process
- Recommendation of new project management tools/software
- Streamlined communication tool to improve efficiency
- Setting up clear and easy work process all employees can follow and adapt
- Standard operating process and procedures, describing the roles of each team member at each stage of the process
- Flexibility and feasibility for employees to adapt new processes
Non-Profit Consulting
- Organizational structure
- Work flow + processes
- Project management
- Internal communication tool
- Volunteer management
- Marketing strategy + communications
- Social media maintenance
- Sponsorship + fundraising
- Program + event management