Luis Rivera Portfolio™

luisriveraportfolio™
P 310 657 4648 / C 347 831 3764
contact@luisriveraportfolio.com

Events //

I have the skills, experience, and creativity to develop the right strategy in order to promote your name, products, services, or ideas. Different challenges require different solutions, and I am committed to investing the time necessary to develop the right solution for you. With a solid strategy in place, I will help you achieve your communication goals through tactics such as media relations, event planning and management, direct mail campaigns, and community relations.

A part of the marketing strategy is the event design. I had the unique opportunity while at Time Inc. to be the event art director for various titles, such as All You, People magazine with People Live, the Spotlight Tour, Real Simple with Get Organized New York and Health magazine with their customized event Here Comes the Sun.

Real Simple's Magazine Get Organized
New York

I created a unique look and brand identity for Real Simple's Get Organized New York (GONY), a multi-pronged, multi-sponsored, three-month-long fundraising event in New York City. I designed and developed all collateral materials including public-relations packages, posters, bus and outdoor signage, flyers, invitations, t-shirts, website pop-ups, website architecture, sell sheets, sales presentations and an auction catalogue.

I directed all photo shoots for the campaign and developed the 100-page recap book.

People Live!

I worked with the marketing department in the development of People Live, the magazine's multi-sponsored signature event. I created all the collateral pieces from ads, signage to a mini-magazine and a recap.